There has been quite a lot of hype in cyberspace recently.
Reading through the links that the Schizophrenic Frog has scattered liberally all over his posts, I encounter a good number of folk who have been brown-ed, surf stopped by
Mr Miyagi or
Cowboy Caleb-bed, gush excitedly about it, and have their traffic skyrocket overnight.
These are normal, ordinary folk you'll easily find living right next door who normally would've remained relatively unknown, except that, a couple of personalised recommendations later (being brown-ed means
Mr Brown spotted your blog), their blogs are catapulted from the depths of obscurity, garnering a good couple of hundred hits per day at the very least. For those who have been churning out consistantly good posts, they are permanently linked and can easily boast of at least a thousand hits a day.
Which brings me to this question; What makes a good blog? What is it about each entry that makes folk like
Mr Brown sit up and take note? What is it about
Xiaxue that got her so popular with readers (she calls em 'blogders') that she gets featured in newspapers and gets even more popular to the extent where she gets a staggering 10, 000 hits per day? Surely there are many others out there who writes better? In any case, what is it about
Mr Brown and Co. that makes their endorsement so golden, where a single referral sends a couple of hundred
more readers to pore over every syllable and consonance in their archive of posts? In essence, what is it that
truly sets one blog above the rest?
In essaying to answer this question, I ran through several recommended blogs and came upon
Celly's blog. What to say. This is an utterly witty girl, if not someone who has plenty of imagination, as well as lots of time to act on that imagination. Like I mentioned before, I fervently believe that there are plenty of other folk out there with fresher imaginations, but the key point that makes that difference is the time invested into shaping this imagination into something hilariously funny or utterly thought provoking. Let's face it, as with everything else, the amount of effort put in often guarantees the results way before the results themselves bubble to the surface. In the case of blogging, the effort required is mental. You sit in front of the keyboard and hammer in a no-brainer entry that yammers on about how inane your inane day was, what happened and who you hate, no one's going to be interested. Heck, I think about lame stuff all the time too, but unlike
Celly, I don't normally store that corny stuff in my head like how she remembers a short conversation whilst walking back to the NUS campus from Foong Seng and put it in my blog, and therein lies the difference...the spark that sets aside her blog from others.
And so can I write about myself in my blog? Would it be branded as a selfish act? Of course, some of you might argue that its YOUR blog, and you're using it to vent your frustrations blah blah...but hey, we're talking about what makes a good blog, and rants about who planted that plastic lizard into my handbag, a good blog does not make. If you want to complain, either make sure you make the account sound as hilarious as possible, or confirm that you have a huge base of hardcore supporters who blindly think you rock and will follow your blog whether your next few posts contain the content of a coconut husk. Oh, while it's not an absolute prerequisite, it does help if you happen to be drop dead gorgeous like
Sandra or
Cassandra, both of which would in all probability have a huge following of testerone-packed young males stopping by their blogs every half an hour to check for non-existant updates, posting endless comments in the hopes that one of these babes might notice....which happens to be as unlikely as the possibility of
Adrian backing out of a flame war and eating humble pie, or having taxi drivers signal 3 seconds before changing lanes.
The other blogs I went through shed little light on the issue at hand though; Many popular blogs with plentiful hits that had been recommended some way or another did not appear to contain spectacularly engaging posts and the only marked differences were more pictures and links. In contrast, blogs that have flowing prose and content that often gives you plenty of food for thought are shunned. Perhaps the average blog reader isn't really the avid bookworm that I am, pretty much adverse to lengthy, wordy posts, but are attracted to the garish and colourful pictures and flashing banners that these blogs possess. Just like the average bimbo.
And so, if the average blog reader is the average bimbo, does a good blog have to be all about the number of hits now? Average folk endorse average products, and fail to appreciate anything that exceeds their threshold of understanding. And the term 'average' encompasses majority of the blog readers out there, who mostly do not spare their time attempting to digest heavy content and are content (pun intended) to skip blogs with such content to indulge in blogs with silly pictures and humourous-but-meaningless conversation boxes. And so, to attract the mediocre, you got to be mediocre. Having a lot of hits does not, in my opinion, guarentee that your blog has quality. There may be exceptions, but I have been blind to these so far.
I would conclude that the blog reader's mental threshold would determine whether they thought a blog was swell or not. The average one would go around seeking out inane jokes and topics that somehow, despite their inane nature, tickles the readers and manages to make them laugh, and think that 'hey...this is a swell blog'. The horny bastards would seek out blogger babes, and think 'hey...this is a swell blog' no matter what the babe posts.
The rarer, more discerning breed would filter out the trash, and come to a different sort of conclusion altogether.
And so...are you an average blog reader? Or an exception
Riding hard, fast, safely AND taking a few corners.